On Page SEO Checklist to make Blog Posts as Google friendly in a better way 2018
Today I am writing on “On Page SEO checklist 2018“. In this article, I am considering few of the major points on On Page optimization basics.
Are you planning to write keyword targeted and SEO optimized articles to get good traffic from major search engines like Google and Bing?
How to optimize your page content? When it comes to blog’s SEO optimization, there are two major factors to consider. They are
- On Page Optimization
- Off Page Optimization
In this article, I am writing on On-Page Optimization.
Before you start writing the SEO optimized articles, you should remember these points.
“Write for readers, not for Search engines.”
“Write good content for users by following Search engine guidelines.”
On Page, Optimization has a major role to get useful and user-friendly content. Yes, On Page SEO is a mandatory aspect of SEO.
All search engines like Google, Yahoo, and Bing give vital importance to the On-Page SEO than Off Page SEO. This is On Page SEO checklist 2018.
Every new blogger’s first question is
How to do Search Engine Optimization properly?
How to rank my chosen keyword in search engines?
Google is brilliant in the ranking factor, and it considers backlinks as the primary ranking factor.
Before publishing a new post, we must take few points into consideration to rank the keyword on search engine.
Do not get confused between these two on page SEO and on-site SEO.
So, in this article, I am discussing the major and compulsory points to implement before publishing a new post as On-Page SEO checklist 2018.
What is on Page SEO?
What is On-Page SEO? On Page SEO refers to all the things that you can do on your blog to help you rank higher, such as page titles, internal linking, Meta tags & descriptions, etc.
“Search engines are nothing but a set of algorithms. They look into various factors to rank your page for certain keywords. Now, we need to help search engines identify that target keyword from the post to make that post more relevant to readers.”
On Page SEO Checklist
What is the On-Page SEO checklist in 2018?
Here are the major points, which are very helpful to reach successful On-Page SEO. Why On-Page optimization is so important? Google is very smart in this aspect. It considers the SEO optimized articles and its number of backlinks in the Google ranking factors.
You can check this on Page SEO checklist 2018 and keep these points in your mind before writing SEO optimized Article.
What is a keyword? As per Search engine optimization, Keyword means, It is a particular word or phrase that describes the contents of a web page. There are three types of keywords. They are Organic Keywords, Profitable keywords, and competitive keywords.
Keywords are very important in on-page SEO and Off-Page SEO. Without target keywords, the article is a “Useless article” (or) “Waste article.” Google keyword planner is the best tool to get good keywords. It’s my one of the regular tool in my blogging journey. I am getting best, high volume, and low competitive keywords. You can pick right, profitable and appropriate target keywords by using this tool. This is called “Keyword Research.”
So pick the high volume and low competition keywords in your articles. The selected target keywords must be relevant to your blog niche. Place those keywords at different areas of your story. I was explained about these keyword placements in the next points.
Start writing the articles by using the chosen target keywords. It should be human readable and Search engine friendly.
This is for you:
- How to get good Keywords with Competitive Analysis?
- Long Tail Pro Review: Top Keyword Research Weapon
The title tag is the major heading of the article. It should be in <H1> format. Write this title in simple, short, understandable and unique. For best results, place the keyword at the starting of the title.
Google search engines give the highest priority for this starting word.
- It should not exceed 70 characters
- Not more than 5 to 6 words
- Start with Keywords
E.g.: See the given two titles, which is so effective.
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Search engines will give the highest priority to the HEADING-1 than HEADING-2 because title started with target keyword. So try to write the title with the keyword at first.
This is for you:
- Top List of Attractive Titles to Increase Your Post Click Rates
- Duplicate content: How to Avoid duplicate titles (title tags)
SEO Friendly Permalinks
Permalink means Page (or) Post URL. It should be SEO friendly, i.e., simple, short and target keyword must be inclusive. In WordPress and Blogspot blogs, the title will be added in permalink structure automatically.
In these URLs, it has more than 50 characters. We can shorten the Permalink by removing date and category. To remove date and category, Use custom permalink settings feature in WordPress blog.
This is for you:
- What is the Best WordPress Permalink for Better SEO
- Permalink in Blogger: How to Setup in Blogger Blogs?
Use Multimedia in posts
Adding Images, videos and screenshots to your article give best user experience. It helps you to explain your concept by placing one smart, informative image. Finally, the user will be satisfied with your information.
Add at least one image (or) video in every post, it increases user interaction signals.
Higher perceived value = more links = HIGHER RANKINGS
Use Outbound links
Outbound links are also called “External links.” Use one or two external links in your article. The external links should be high authoritative blog links.
This outbound links must be from popular blogs, News sites,.EDU and.GOV resources only. Outbound links send the information to the Google about your blog activity and its update.
Do not link any unnatural links, spam links, and paid links in your articles. The links penalize your blog by Google animal updates like Panda, Hummingbird and Penguin updates. The outbound links should be with “nofollow” attribute tag.
Include your keyword in the beginning of your article
Keyword placement in the article is an important part of the article writing. Try to avoid keyword stuffing, it reduces ranking. The correct placement of keyword in post is
- Place the keyword in the first paragraph
- The first paragraph must be 100 words
- 2 to 3 times in next paragraphs.
- Add the keyword in conclusion or last paragraph also
Heading tags are relevant tags in SEO. The heading tags are very useful to highlight various headings, subheadings, and important points. In WordPress blogs, H1 is coded as the Title tag. No need to use this tag within the article.
There are 6 types of heading tags in the post editing panel. There are H1, H2, H3, H4, H5, and H6.
- <H1>= For Post or Page title
- <H2>= For Subheading
- <H3>= for sub-sub headings
The importance of Meta tags is changing significantly from past few years. So you need to pay more attention to this Meta tags. There are 6 types of Meta tags. They are Meta keywords, Meta description, Meta Google verification, Meta Yahoo verification, Meta description and Meta Robots.
In On-Page optimization, we are considering two only. They are Meta Keywords and Meta Description.
Here SEO page descriptions are very important. Google is not considering Meta keywords in their ranking algorithm.
The Meta description is playing very important role in Search engines. The primary goal of this description tag is to earn the searcher’s click. So try to place good keywords in the Meta description. But do not use keyword stuffing. To write good Meta descriptions follow these points.
- Start you description with action oriented verbs like Discover, Learn, Grab, Choose, pick, etc.
- Add more information with short and simple words. Try to give a clear idea about your post.
- Your Meta description should be under 155 characters only. Google doesn’t consider this 155, but it measures by pixels.
- Place the main keyword within this description. The search engine will be Bold your keywords in the search result pages.
- Finally, end with your Meta description with call-to-action words like Getting Started, Learn more, Get more information, etc.
This is for you:
Page loading Speed
Page loading time is very important. The loading time should be less than 4 seconds. If your blog loading time is high, the visitor will jump to another blog because you are not the first information provider.
Simply the visitor starts their searches for their resources in another way. So, try to reduce to loading time.
Google considering this page speed and load time very seriously. From the Webmasters Central Blog:
- Use proper cache plugin
- Integrate CloudFlare CDN network
- Use compressed images with low size
- Try to deactivate unnecessary plugins
- Use simple themes with inbuilt features (I recommend MyThemeshop and Thrive Themes)
This is for you:
- How to integrate CloudFlare CDN to WordPress blogs?
- 10 Best Websites to Check Your Blog Page Speed Performance
Must have social sharing feature
Social networking sites are an excellent source to get social traffic to your blog. There are millions of people already registered in these networks.
Here most popular networks are Facebook, Google plus, Twitter, Linkedin, Pinterest, and Instagram. These are the best places to promote your content to the targeted people quickly.
So your blog should have Social sharing options. If you place the good social sharing options, the user will share your information with their friends quickly.
These are the places for better social button placements
- Below page (or) Post title
- End of the blog post
- Sidebar of the Page
- Left side as Floating social buttons
This is for you:
Internal linking means placing the links inside of your article with your old related posts.
It will help your blog reader to spend more time on your blog. This is the best way to reduce bounce rate of your blog. It helps you pass the page rank to other pages/posts of your blog. So find internal links a page.
Choose the good keywords as your anchor text to link old posts. Every blog post must have minimum 3 to 5 internal links.
Image optimization means optimizing blog post images according to SEO strategies for search engines. Every post should have at least 1 image. It should be JPEG, PNG (or) Gif formats. My suggestion is to use PNG format image.
- Before upload: Save the image with target keyword in JPEG (or) Gif (PNG is recommended for fast loading)
- After Upload: Add the article title (or) keyword containing sentence in “Alt” tag in the image.
This optimization helps to get the traffic from Google images also.
This is for you:
Use LSI keywords
LSI means “Latent Semantic Indexing.” LSI Keywords are words located on alongside the keyword.
These LSI keywords give the confidence to the search engines about the quality of your blog content.
We can observe this type of keywords at the bottom of the Google SERP (Search Engine Result Page) with the heading of “Searches related to …” Here we will get the best long tail keywords.
To get more LSI keywords, I am using LSI Graph.
This is for you:
Don’t compromise with Keyword Density
Yes, you read it correctly. The keyword density is very important in on page optimization. Here the basic formula for the Keyword Density (KD) calculation is given. If you are using 10 keywords in 1000 words article, according to below formula, the Keyword Density is 1%.
You can observe the Keyword density value in Yoast SEO snippet editor in the post/page editor panel.
The optimized value should be 1 with a mix of LSI Keywords.
Word count is one of the factors in on- page optimization. The minimum content is 300 words. If you write fewer words in the content below 300 words, it doesn’t perform well on search engines, because it is less informative content.
According to Neil Patel, “Longer Posts usually perform better on every .” The statement was given in his blog post after his word count performance results.
So create posts with at least 500 words gives good results. Longer contents more than 2000 words perform well in Google ranking factor.
Article writing is an art. Writing of SEO friendly article is another art. One who balances these two arts is called a“Blogger.” If one follows the above 15 On Page SEO checklist points your blog posts get good organic traffic and better ranking in search engines automatically. They are latest on page SEO techniques in 2018. So the above On page SEO checklist 2018 helps you to optimize your blog posts properly.