How to find long tail keywords with Google keyword planner?

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Are you struggling to get visitors to your blog, and for free traffic, this article will help you to solve your problem. In this article, I am discussing an easy way to find long tail keywords using the Google keyword planner tool.

How to find long tail keywords with Google keyword planner

This is the basic keyword research method to get higher rank in Google. I am discussing the working method and personally, I am using in my regular blogging journey, to find long tail keywords by using the Google keyword planner. It is completely free service to find long tail keywords using Google Adwords keyword planner tool.

What is Google Adwords?

Google Adwords is one of the Google advertising program services. This is a very helpful service to grow online business within a short time. This service helps you to display your business ads on Google search engine results Pages (SERPs) and it’s advertising network.

The Google Adwords service is not only for traffic estimation of our target keywords;  you can use it for finding awesome relevant keywords and related keywords for your blog and for your articles.

What are Long tail keywords?

Longtail keywords are more specific keywords to get low-quality traffic from search engines. It helps to improve blog ranking in search engines.

Long tail keywords contain 4 to 9 words with more specific keyword phrases. These are very effective and closer to purchase your product by your visitor.

What platform is good to get awesome long tail keywords? Its Google Adwords, Yes there is an option in Google Adwords account. That is a Google Keyword Planner tool for free. Use this tool to find the Long tail keywords.


How to find long tail keywords by using the Google keyword planner tool for free?


If you are not using the proper keywords, you will loose natural organic traffic from search engines. So picking proper keyword is very important. This tutorial helps you.


How to use Google Keyword Planner tool for free?


To start finding long tail keywords, you need a Google Adwords account. First, you can register and create an Adwords account immediately to start keywords searching.

If you’re a newbie and have no idea of using this Google Adwords keyword planner tool. Do not worry.


Now I am providing step by step picture guide to find long tail keywords using Google keyword tool for free. Without spending hundreds of dollars every month for premium tools to find long tail keywords in our blog articles. I am using the same method to pick awesome long tail keywords for my blog posts.


Follow the below steps on how to use Google Adwords keyword planner tool.

So let’s start the steps


Step 1

Login Google Adwords account


Start finding long tail keywords, you need to login into Google Adwords account. Just enter your account credentials (Username, Password) and then click “NEXT” button and follow the basic instructions on the screen for successful login.

create adwords account

If you do not have an Adwords account, click on Create account link and follow the instructions to complete your registration for free.


Step 2

Choose Keyword Planner Tool


After successful login or new account verification, you need to choose Tools > KEYWORD PLANNER to continue.

choose Keyword Planner

Step 3

Start finding new Keywords


In this step, you will get three options to get keyword data. Choose “Search for new keywords using a phrase, website or category” to continue.

search for new keywords


Step 4

Start getting ideas


  1. this box, enter one long tail keyword (words should be 4 to 9).
  2. Choose the location if you are looking to find long tail keywords related specific country.

enter target keyword in google keyword planner

Now click on Get Ideas button to continue.


Step 5

Download the keywords data


After few seconds of pushing the button “Get Ideas”, the keywords data will be displayed.

  1. Click on “Keyword Ideas” tab
  2. Then click on “Download” tab, choose the CSV button from the right sidebar, and click on Download button from the option box. The data will be downloaded into your computer /laptop as Excel sheet.

keywords result page to download


Step 6

Organize the downloaded data


Save the keywords data on your computer/laptop. Check the columns and observe the keywords and average searches.

download keywords data

The downloaded keyword sheet has different columns like Ad group, Keywords, Currency, Avg.Monthly searches, Competition, suggested bid and few other columns.

downloaded keywords data

Leave the keywords and Average monthly search columns, Now delete rest of the columns.

keywords data for sorting


Step 7

Apply the formula


After the average monthly search column, here is Column ‘C’, write the formula =LEN(A2) and press enter.

enter excel formula in column c

This formula helps you to calculate the total characters in the field. Copy this formula to all keywords by dragging the column plus point to the end of the keywords.

copy and paste in all boxes of column c Drag it

Step 8

Sort the keywords from long to sort keywords


After dragging the point, now you need to sort the ‘Column C’ data. Just select Sort & Filter option from the top right side box from Home tab in the Excel sheet. Now choose Sort Largest to Smallest option.

sort and filter the keywords in excel sheet

Then choose “Expand the selection” and press Sort button.

expand the selection

Keywords data will be sorted automatically. Long tail keywords will come first.

Now you got all the long tail keywords from using Google keyword tool for free. Pick those first 20 to 25 keywords and place within your article without disturbing the sentence structure. (Pick as per your needs, more than 20 is not compulsory).

arranged long tail keywords

Finally, I am selecting first keywords to write my new articles. I had used these awesome free Google keyword planner tools for finding my long tail keywords.

Final Words:

The Google keyword planner is a very good choice to find long tail keywords. After finishing, the above data collection, if you think about low competitive long tail keywords selections, you need to understand a few points.

  • Google is very smart to understand the users searching activity and providing right results.
  • The Search engines are auto-suggesting the right long tail keywords if the user searching with the misspelled query.
  • There are plenty of tools are available for finding low competition long tail keywords. But the Google keyword planner is giving good results without any charges.
  • The written article with low competition long tail keywords as the targeted post is more effective than un-targeted posts to get more organic search results and traffic.

This long tail keywords used articles are giving very good returns on small investment in the blogging and online marketing journey. I hope this article on How to find long tail keywords using a Google keyword planner is very useful to get a huge collection of Longtail keywords for better ranking in Search engines.

Satish Kumar Ithamsetty

Satish Kumar Ithamsetty is a full-time blogger since 2009. This blog is to support every blogger & Marketer. He helps 100+ new bloggers and 10,000+ readers by this blog. He writes on Blogging, SEO, SMO etc.

Click Here to Leave a Comment Below 6 comments
Avatar for S. Palanivel
S. Palanivel

Very good and simple article to understand for newbie. Thanks a lot.

Avatar for Shantanu Sinha
Shantanu Sinha

Hello Satish,

Great tips over here 🙂

This is something I have always struggled with. Finding long tail keywords for my blogs. We all know that keywords are something very important for ranking our sites well among the SEO.

There are many guides which tell us about how to add best long tail keywords to get us going, but I have always struggled with this very matter through my blogging career.

This guide of yours is something very handy thing to get around for me for today. I have never imagined that Google Adwords can work so efficiently in getting us a long tail keyword.

The steps and the pictures you mentioned up here are clearing almost everything regarding this topic.

Thanks for the share.


Avatar for Karthik Linga
Karthik Linga

Hey, Sathish Bro

Smart plan to locate a long tail keyword selection. Will experiment and apply to my upcoming work as well.


Avatar for vinutha jadhav
vinutha jadhav

Nice article and impressive to find the long tail keywords thank you for sharing it sir

Avatar for Robin Khokhar
Robin Khokhar

Hi Satish,
I have been using Google Keyword Planner, and it worked amazing well for me to look for Long tail keywords.
Thanks for the great share.
Have a good week ahead.

Avatar for Anita Johnson
Anita Johnson

Hey, Satish!
Your post is fantastic and helpful for all the bloggers. Your rocked man. Keep up the excellent work.
Thank you 🙂


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