WordPress is currently the largest CMS in the world – 1 in 3 websites are powered by it. It is a software written in PHP that brings together themes, plugins, and widgets into a functional whole. Its beginnings date back to early the 2000’s when it was conceptualized as a blogging platform. It has since evolved into a fully fledged content management system that is running websites such as The Walt Disney Company, BBC America, TimeInc, TechCrunch and many other. These are WordPress business website examples. If that is not the reason enough to consider WordPress for your business website, then, there are more.
Basic Reasons to consider WordPress for Your Business Website:
Should I use WordPress for a business website? using WordPress to build a business website is a great choice. Before you start the business website on WordPress CMS platform, You should know the basic points of choosing WordPress for your business website.
Most businesses look at everything through the scopes of their budget. Building an attractive and functional website that converts can be a hefty investment, especially if you consider using a custom CMS. However, WordPress is a 100% free, open source, solution. There are no hidden costs, nor “freemiums”.
Having said that, getting a better-looking theme with advanced functions and plugins is not free, though not too expensive either. A high-quality theme (template) can be purchased for around $50 on Envato market. The problem here is that with a pre-built template, you will lack uniqueness. That is why the best solution is to pay for a custom-built theme that only you and no one else will have. It may cost more, but your website won’t be just another grain of sand in the desert of similar ones. Still, even with that, it should be much cheaper than a fully custom solution.
Ease of use:
Probably the thing that has impacted the immense popularity of WordPress the most is its user friendliness. Literally, anyone can setup and run a website using WordPress without, even if they are not that experienced. One of the things WordPress is best known for is its 5-minute install, which really takes only 5 minutes. After that initial setup, it takes very little time to get familiarized with its functionalities and then get down to cracking.
Another thing that is great about WordPress is its compatibility with various other solutions. For example, you have a website that you’re happy with and is powered by Joomla, Drupal, or even pure HTML/CSS, and you want your blog to run off of WordPress. No problem – all it takes to make this setup work is to create a separate MySQL database for WordPress and choose a folder to which you will install its files. Usually, it would be domain.com/blog or even a subdomain such as blog.domain.com.
Having an up-to-date website is not only important from the UI/UX aspect but from the security aspect as well. Every now and then we hear of a website that has been hit with hacker attack or user data leakage. Nevertheless, WordPress is constantly updated with newer versions and patches that plug any possible holes within the system itself and thus protect your online domain. What’s best about these updates is that they are done automatically if you want them to, so you don’t have to worry about a thing.
The power of plugins:
Plugins are WordPress add-ons that improve upon its functionality, and there are plugins for virtually anything you can think of (more than 40,000). They can transform a website within moments and add something that would otherwise take weeks to implement. For instance, you’d like to add multilingual support to your website, translating all that content and adding separate WordPress installations for every language is not only time consuming, but also takes up on server resources. But, with the help of multilingual plugins, it can be done a lot easier, and with fewer resources!
That is just one of many examples how plugins can solve problems which could have been troublesome in any other case.
This is one of the most important aspects of any software package, and the lack of it can certainly present itself as a deal-breaking issue. Owing to the fact that it is an open source platform, WordPress has an extensive support documentation, and if that’s not enough, there is a massive community of WordPress developers who can troubleshoot any hurdle you might come across.
These are only a few strong points of WordPress for Your Business Website as their Primary CMS or any other website. We could delve into its eCommerce capabilities, SEO friendliness, social integration, multimedia support, and many other options that this small but powerful CMS has in store, but these 6 items are more than enough to relay the message and make you take WordPress into consideration. So why not to use WordPress for Your Business Website.
Bio: Ryan Burchey is a serial entrepreneur specializing in website design and development. He is the owner of Ryanswebdesign based in Sydney.