So you were thinking about starting a blog? Well, it’s not surprising at all – according, around 76.5 billion people write publish articles on a regular basis on WordPress alone. And you consider just how many blogging platforms are available today, you can safely assume that the number is much, much larger.
Now, starting your own blog can be quite challenging, even if you’re a tech nerd who can design professional-looking blogs. And as many people know, once you get your site up, what should you write about? Does your blog even have an overall theme? If these questions are bothering you, here are a few tips that will help you find a perfect niche for your blog.
What is a Niche Anyway?
The Merriam-Webster Dictionary defines the word niche as “a place, employment, status, or activity for which a person or thing is best fitted.” Simply put, the niche is what your blog is all about, it is a type of information you offer to your readers, and what topics your articles cover. You can either have a high or broad and perfect niche. Basically, you need to discover what best fits your sensibilities, passions and your personality.
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Naturally, you can go further into any of these perfect niches if you want – some people, for instance, prefer to blog only about basketball instead of sports in general, others concentrate on specific cuisines or write only about meatless recipes if they are vegetarians, so on and so forth. The fact is, you can be as tightly niched as you choose to be, but first, you have to think about your biggest interests.
What are Some of Your Passions?
Every single person on the planet has things that they love – some people collect napkins, for others, it’s collecting baseball cards or Star Wars memorabilia. But your love may even be gardening, photography or collecting coupons and finding the best discounts in the area. So you should make a list of things you really enjoy doing – but be careful, don’t make a list of things you should enjoy, or the things you want to do at some point of your life.
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Are You an Expert?
Some people out there – like lawyers, doctors, and biologists – already have a field of expertise, however, other just have specific talents. Maybe you’re really good at cooking and preparing Chinese food. Therefore, in this stage, you need to think about the things you’re really, really good at, or have a lot of knowledge. You don’t have to be a great baseball player to have a lot of knowledge about the league. But the best advice here is to pick something you really love because even if you have a lot of knowledge about a certain topic, it won’t do you good if you’re not passionate about it.
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Will you ever get Tired of Your Perfect Niche?
Once you list all of your favourite things, you should start narrowing the choice down by taking off things you don’t see yourself writing about on a regular basis. Let’s say you love dogs – ask yourself just how much would you enjoy writing a blog post on puppy training? If it doesn’t look appealing, cross that off your list. You have to understand that blogs are all about content, so if you want to maintain a steady blog, you have to be prepared to write a couple of articles every week. Therefore, you have to pick something you’ll not have trouble writing about a couple of years down the line.
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Size Actually Matters
Once you finally pick your perfect niche, it’s time to start thinking about finer details, and one of the most-discussed topics in the blogosphere is the length of your blogs. And even you’ve already had a huge following, it’s rather difficult to figure out what your audience exactly wants. While many people maintain the myth that “shorter is better” and that your posts shouldn’t be more than 500 words, this isn’t exactly true.
If you’re just starting out, you’d want to attract new readers, and how do you expect new readers to find you? Through Google, of course. You see, according to Capsicum Mediaworks, top five articles on Google usually have somewhere between 2,300 and 2,450 words. So if you want to rank well Google (and other search engines for that matter) and get hundreds of new readers every month, this is definitely the best length to write.
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