8 Steps to Create a Professional Online Presence
Online presence is the first step. You need to have an address/brand name and for this, we need to get a website with your brand name or with most popular & easy keyword. You should register a domain name and take paid or free hosting services. If you can not spend money just start with a free blog from a free blogging platform. There is a number of free blogging services. Select best blog service of your choice.
Blogger and WordPress are more popular. Blogger blogs are very low in SEO but WordPress (Self-hosted)blogs are very strong because they have tons of Plugins, which give more chances to promote and for your professional online presence and its Web Presence Management.
- WordPress.com vs WordPress.org: What is the difference
- List of WordPress Plugins Using On My Blogging Den
What is an Online Presence?
An online presence is the of set of all identities created by you and the interactions. Those identities have established, participates through online.
Your online presence has a very broad reach, and when built successfully it can spread brand awareness and gain you fans, followers, leads, customers and anything else you could ever want for your business.
How to Increase Online Presence? First, you should register new Domain, professional hosting, business page, some SEO work and Advertising, and Content management. The happy mind can start right now without investing a single dollar, I advise you to begin right now to create a good professional online presence for your business and so I want to help you with my plan of 8 Steps to creating a professional online presence for your business without spending money.
An adequate presence on the Web allows you to create a good name and a reputation that will open the doors needed for new business contacts, or a job.
The most important thing to start building your reputation is to define what your ultimate goal. For instance:
- For a college student, it is possibly the most important practice work or to find a job.
- For an entrepreneur, connections, customers, and sales are key.
- For a professional, creating a reputation in areas of knowledge, or just find a new job (thanks to being recognized as the expert in those areas of knowledge).
Basic Steps to create a professional online presence
My advice goes for register domain name rather than a blog because to avoid few technical troubles and to overcome SEO problems in blogs and choose best hosting service. Just follow the steps to create a professional online presence for your business.
Create a Blog
Creating a blog is the first step and one of the most important in my plan of 8 steps as will be the means that will serve as a landing page for our products or services to which people will go to learn more about our business in general and will be the means by which customers or prospects can contact us. Start by choosing good blogging platform to be used. I recommend the two most popular – Blogspot blogs from Google; it’s free and easy to use and another one is WordPress, it is a platform for blogs with 10 years of existence used by millions of people around the world and also free.
Advantages of having own domain and paid hosting :
- You can have a domain name registered in your name and address (helps in brand building and sounds professional)
- You can customize your blog files/looks, etc when you have your own hosting
- You can add additional features, better storage
There are plenty of hosting services are providing good storage options. Hosting services are two types one is Free hosting and another one is paid to host. Just choose best one, If you are confident in your project just go for Paid hosting, if you are not confident go for free hosting. The disadvantage of having a paid hosting is that you will have to pay for it on a monthly or a yearly basis depending on the package you choose. There are hosting available from US$ 5 per month, which should be affordable, but again it’s your choice to go for a free or a paid blog /website.
Content Management System (CMS) is the best choice to start blogs/site for online presence:
HTML and other web languages are very important to maintain websites in old web technology. Now It’s very easy to handle or maintain blogs/website with new web technology (Web 2.0). You can now use CMS (Content Management System) like WordPress, Drupal and Joomla to maintain your blog. These CMSs are open source and free to use. You can do any changes according to their license (GPL).
I would suggest using WordPress for your blog/website because of its user-friendly, supported by a big community, free updates and tons of plugins. There are millions of blogs powered by WordPress, so I am sure that you will not regret using this tool.
Use Google Service
Currently, everyone is a user of Google, if you do not have to so why not create your own? One account gives you access to many tools that Google makes available, one of which is the platform of blogs before mentioned Blogger but this tool will not be the only one that we use, registering an account with Google, you must create a profile on YouTube and Google+. (Social network to be discussed later in this plan).
Continuing with the tools of Google, the next step that should give you is to raise your business mapping Google Maps. Google Maps, makes the whole world literally explore the world through satellite imagery or through a large world map, however, you can take commercial advantage of this tool to upload your business on the map.
If people are looking for a restaurant near you through Google Maps, surely announce his restaurant (in the event that you have one) but the same applies to any business and these are local positioning techniques for your business. Apart from that, the exact location of your business can be followed by different routes and coordinates displayed on the map to get people directly and without losing your business.
If your business is completely virtual or rather online, you still recommend that you always have a physical address; this gives certainty to those who will be their future buyers.
You must create an account for your business on social networks even if it is not used immediately. On the Internet, there is no better place to link in their accounts to other social networks that link each account for your business. You must have at least a Facebook Page (to updates of your business), Twitter (to communicate with the client) and Google+ (for your Business updates), Pinterest (for promotional photos and offers sales) and LinkedIn (to create commercial and professional ties).
Select the media and social networks that best fit your needs.
I personally recommend three social networks, it has a personal strategy. Besides having a website of your own, I would recommend creating accounts with popular social networking sites like Digg, Stumbleupon, Twitter, Facebook, etc for your successful online presence.
Improving your Social presence will help you a lot in marketing your product. we will go into detail on this in the Marketing part, so first, you need to get an account with at least the following.
Social Networking sites are more interactive places with peoples. So, please signup and create accounts in the given sites.
- LinkedIn: To establish professional connections. Today many businesses and contracting originate LinkedIn.
- Facebook: Long ago Facebook ceased to be a fun tool to become a first-class business. Relations achieved on Facebook and it becomes your partners or customers.
- Twitter: It is the tool of choice to know what is happening in certain circles of interest and to build a reputation and a name.
- Google +
These social networking sites are free services for your online presence if you add and accept more contacts you will get more benefits for traffic. Just Create a free account and get the profile links. Place the links in your blog/website.
Place the blog/site link in the created social networking sites. It helps you lot in the blog/site promotion. So Building an Online Presence is very important for bloggers.
Spread the word
Now that you have your blog and social networks, it’s time to disseminate information on the Internet. The best way to do this at first is to contact someone who can help you promote your site online such as employees, suppliers, family, friends, etc.
Send an invitation to join social networks to all email contacts from your personal contacts, your family, your customers, etc and ask the person or people to help you do the same with your contacts. Do not just create a profile on a social network; you must make him see the world that is there. You can also:
- Submit or include your blog to local directories like Yelp
- Register your blog to major online industry directories
- Contact bloggers in your niche, you can offer discounts on their products or services in exchange for some coupons to write about your business
- Subscribe to forums that discuss your industry and comment on them leaving the link of your blog to drive traffic (link in signature or profile, never in the comment unless it is really important in the context of the comment that is doing)
As an advice to you, do not try to sell directly through their social network profiles, maybe I can seem a little “tempting” but people see evil and often take it as Spam and may not again hear of them. Use social networks and blog to share valuable content for your followers, share what you know about your industry, remember that you are creating a professional online presence for your business and focus on that!
Identifies important contacts and connect with them
Start with your immediate circles, connect with your family, friends, classmates, work, etc. Then follow for those who have a good reputation in the areas of interest. Teachers and ex-partners is a good start, authors, respected figures. Finally, you should seek out those potential clients or employers, or people with whom you want to establish a genuine relationship.
From the above steps are useless if not put into practice this step is the most important of all. Should make people interested in what he has to say, give them a good reason to follow him in social networks and visit your blog if it is dedicated to using the tools I’ve shared them to advertise vacancies on their business. there will be very few people take the time to read more than 2 lines of your message. on the other hand if you offer valuable content people not only read the full story but the share themselves among their contacts, is something like.
Mouth advertising is in traditional mouth led to the virtual world but I repeat that this is the most important point; You should generate valuable content and quality related to your business and there are no tricks or secrets, there is a tool to do it for you, it is simply creativity and knowledge of their market, if you know your business will certainly have something to say.
One caveat: You may feel tempted to copy and paste the content you find somewhere else to avoid this job, but I would recommend you not to, that content will simply letter on his blog that will not help you rank your site in search engines and it will be a useless or half effort.
Checking analytics or measuring results is very important, you must be aware of how many visits reside both their social networks and their blog, for that you can use their own analysis tools that offer these tools. Pay attention to what is the content most visited and which generates more makes people leave your website. Try to replicate the former and avoid the latter.
Do you know that three billion people in the next few years will have access to the global Internet? The start building your professional online presence now will help to gain ground on the competition. So do not wait until next year to test the Internet for your business, start now. If you have to invest to have a professional website, create content, save and have the best commercial marketing plan for your business, then professionals Internet marketing are definitely the right people who can help you in this task.