SEO has been there since long, and it will always be there because ranking your website on Google and other search engines is indeed an art, and that is what SEO all about. A website that doesn’t rank on top pages for the most important keyword of its industry, then making sale or conversion is either tough or impossible. That is why SEO comes into the picture as it helps websites rank well on SERPs.
There are many people you will find online saying that SEO is Dead!
Don’t give a damn to this misleading information because SEO has been changing a lot in the recent years due to the frequent Google Algorithm updates, but that doesn’t mean SEO is dead rather the way of doing it is now more creative and challenging. Keep things natural in SEO, and you are good to go!
When we talk about SEO, the very first thing that comes to our mind is Keyword because you need to know the keywords that people use to search information on the search engines. Then only you can target and optimize your content for them. So those people when a query for those keywords, your site appear, and hence the traffic comes to your site.
To research for keywords, you can make use of a number of tools available online. There are two broad categories of keywords: Short Tail Keywords and Long Tail Keywords.
Long Tail keywords are comparatively more than 3 words whereas Short Tail Keywords can be of 1-3 words.
If you are just looking for traffic of any type, short tail keywords are the best, but if you want to get some really well-targeted traffic, Long Tail Keywords are the way to go.
As Per my experience, Long Tail Keywords helped me sell more affiliate products than the short tail keywords because people who actually want to buy always try to search with some specific conditions. For example, if a guy is from India, and he wants to buy a headphone, he will probably search “best headphones in India” rather than just “best headphones”. In some cases, if that guy has some limited budget, he may also search best “headphones in India under 1000 Rs”. Such keywords have low search volume mostly but these are buying keywords, and hence, they can skyrocket your sale.
List of Best Long tail Keywords Research Tools:
In this blog post, I am going to list a few free and premium long Tail Keyword Research Tools. So, let’s take a look at those tools below:
Google’s “Searches related to”: [FREE]
When you search anything on Google, you always see some similar queries are suggested by Google at the end of the page under “Searches Related to”.
For example, I have queried for “on page SEO” in Google.com, and I got these:
These results shown by Google are based on the users’ query. Not all of these suggestions are good, but you can always find at least one great keyword out of these. Once you find one, you can try that keyword in Google, and look for “searches related to” to find even better long tail keywords.
Important Note => For one topic, you can try searching different variants of a keyword to get a big list of such related keywords. Then you can find the best ones that you can target in your next piece of content.
Long Tail Pro: [Premium]
Long Tail Pro is one of the best keyword research tools for finding long tail keywords as its name says. Long Tail Pro integrates with Google’s keyword planner to calculate the search volumes of the keywords, and with Majestic to get the link details to find the organic Average Keyword Competitiveness (AKC) of each keyword.
This tool offers you everything that you need for finding profitable keywords. You can even find out the sites that are ranking for a particular keyword as well.
The search volume and the AKC are very important. The lower AKC means low competition. Hence, you can find the good short tail and long tail keywords using these metrics. When it comes to AKC, anything less than 30 is good to target. If your blog has authority, you can even target the keywords with 40 AKC as well.
If you want to see which sites are ranking for a particular keyword, you can just click on that keyword from the list shown above, and you get the details like this:
Along with the article links, it also shows their backlinks, CF, TF and other details that help you understand whether your site is able to outrank them or not, and accordingly, you put your efforts on those keywords. You can consider every detail you get from the tool, and then choose a good keyword and write a killer content, and if needed you can later work on some link building strategies to beat the competition.
Without doing research, you may keep putting efforts on the keywords for which ranking is nearly impossible. So, it is always good to find out the feasibility and then put your effort to rank. That is why a thorough keyword research is very important.
SEMRush is another excellent keyword research tool for both short tail and long tail keywords. You just need to go to www.semrush.com and enter the seed keyword.
As you can see the above screenshot, you only need to enter the seed keyword, and the tool will give that keyword’s details as well as other related keywords with Keyword Difficulty, SERP, volume, and other stuff.
To tap the real potential of SEMRush, go for its pro version. You can read this blog post to learn more about researching keywords with SEMRush.
Ubersuggest is a tool to get all possible keywords which can be made with a word. Enter a word in the tool, and it will show you a lot of keywords by adding different letters to the seed word.
For example, I typed seed keyword as “headphones”.
Now, see what its shows:
Ubersuggest gets this data from Google Auto Suggest.
However, Google shows the most frequent ones only. And, Ubersuggest shows all of the keywords that Google has in its database to show as auto suggest.
You can further check the trend for each keyword by clicking on the down arrow.
On clicking the Google Trends you get this:
Though this keyword tool doesn’t show you the search volume or competition, it is still a good tool to get all the possible keywords that can be targeted. The Google Trend data gives the better insights to know the trend for a particular keyword. As you can see Headphones wireless keyword has some great trend in the recent time so we can consider this keyword as a good one to target.
Moreover, once you get a good list of keywords from this, you can check their search volumes using Keyword Planner.
To be honest, I am not an experienced user of this tool but I found it out a few days ago while researching for something, and I found it quite cool. You can enter a keyword, and it will share the content ideas as well as a long list of keywords.
It categorizes the ideas into Questions, Prepositions, and Alphabetical. For example, I searched for Best Headphones, and it shows the result as.
Now, you can click on any to get the data.
When I click on questions, I got this.
When I clicked on preposition, I got this:
And, when I clicked on Alphabetical, I got this:
So, you can see, there are hell lots of ideas this tool can give. You can select quite a few, and check their search volume using keyword planner to be sure if they are good enough.
Google Keyword Planner is the best one on the list as most of the keyword tools get the search volume data from this only as you have read already that I have mentioned it many times above in the article.
With this, you can calculate the search volume of the keywords with the competition for paid search. However, the competition it shows is not for organic search so don’t get confused.
This tool is mainly designed for Adwords advertisers so that they can calculate the search volume and competition along with the bid, but if you are only looking for organic, you can still get the idea for search volume from there.
You just need to enter the keyword, and click on get ideas. The tool will show the details of the keyword(s) you enter as seed, and other related keywords as well. You can enter as many keywords separated by commas.
Keyword Research Tools are very important because searching for keywords in bulk is not an easy job to do manually. These tools make your work easier by putting a lot of information in front of you. However, your own intelligence can make sure which ones are the best to target.
This Blog post is authored by Atish Ranjan who blogs at www.techtricksworld.com. He has been blogging since 2010. He loves writing and playing with technical stuff such setting up WP blogs, editing theme’s design, migrating blogs, and many more things.