o you know why the hyperlink or internet link is blue? It is a color psychology. The green and red colors cannot be distinguished or recognized by colorblind people, mean while most of the people can easily the Blue color. They say that Mark Zuckerberg is having colorblind, so the color of Facebook logo is blue. Today we will review some color theory and several tips to choose the best color for your website. It’s exciting, it’s a whole world to discover exciting!
This is the first in a series of articles I will do, so you can better understand the concept of color and choose a palette for your suitable web and improve conversions. How Room Color Affects Mood this is the basic of color psychology.
How to choose the best color for the blog?
The color is a key element of all types of digital projects. When designing your website or blog, you must think that you should not put the colors you like; you should use the colors that are going to influence the user to perform some action, which you want him to do. Each color has a meaning. Not all colors mean the same to everyone, nor cause us the same impressions.
What is Color Psychology ?
Basically color conveys feelings and evokes feelings; there is a whole psychology behind the color. It is very important to know that the requirement because of choosing a color for your project is more important than you might think. Surely you and I know many, have ignored this step in your website or blog, but believe me, it is important to know him more and keep this in mind at the beginning of each project. The color psychology for business is very important.
The colors are perceived through the eyes and cause unconscious responses in us, evoke a memory of a pleasant association or rejection. The emotions evoked by a color are based more on personal experiences that tell us what a color is. For example, red is a color that in December, reminds us Christmas (positive). Whereas when we see a firefighter, we relate it to the fire in our house (negative) burned down. The color is also able to change our mood much. The color psychology marketing is one of the important factor in blogging and online marketing.
The basic principles in Psychology of Color:
- The color carries a specific meaning.
- The meaning of color is based on biologically innate meaning.
- According to evolution process, the change forced the color motivated behavior.
- Color meaning and effect has to do with context as well
Did you past that feeling listless have preferred to wear clothing cheerful color to lift your mood?
Basics of Color theory :
Wikipedia definition of ( Color Theory Art Projects )
“Color theory is a set of basic rules in the mixture of color perception to achieve the desired effect by combining colors of light reflected or combining colors in pigments”. (or)
“Color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. There are also definitions (or categories) of colors based on the color wheel: primary color, secondary color and tertiary color”.
According to Traditional Color Theory, the mixing of colored light,
Isaac Newton’s color wheel is often used to describe complementary colors, which are colors which cancel each others hue to produce an achromatic (white, gray or black) light mixture.
The color theory is classified into three types.
Classification based on Colors theory:
The principles of color theory first appeared in the Leone Battista Albertis (1435) Writings and Leonardo da vinci’s note book in 1490. But traditional color theory was started on 18th century. According to Color Theory Basics, the colors are divided into three major categories based on Color theories.
1. Primary colors:
Primary colors are considered unique (absolute) and cannot be created by mixing other colors. There are 3 types of primary colors.
- Classical: used by designers and painters, using the blue, red and yellow .May be obtained by mixing these colors all other colors we know.
- The additive primaries (light) are another set of primary: the red, green and blue. Used in science or imaging monitors. If mixed in different proportions, are other colors and if they do form in equal amounts white light.
- The subtractive primaries (pigment): It consists of magenta, yellow and cyan. They are used in printing.
2. Secondary colors:
Secondary colors are obtained by mixing equal parts of two primaries. They are Orange, Violet and Green.
3. Tertiary colors:
These colors are obtained by mixing a primary with secondary colors. They are the Violet-Red, Orange-Red, Orange-Yellow, Yellow-Green, Blue-Green and Violet-Blue. The colors can be sub divided into Cold and Warm.
The colors range cold are those that include in their mix any shade of blue. They evoke serenity, tranquility, expressing loneliness, distance and cold.
The warm palette is they belong to the yellow, red and its derivatives. They usually have yellow and / or red combination and are colors that express joy, dynamism, aggression, strength and evoke heat, fire and sun.
How to Use the Psychology of Color on your Blog :
The color and culture:
- Color is important aspect to consider as an essential part, when we have international projects. If you are using the colors according to your location or country may be the same colors are completely opposite meaning in another places. So the Cultural differences play a key role in the conversion results.
- For example, in western RED symbolizes Passion, Love, and Energy, while in China, represents Good luck and Celebration and In Russia, it is associated with the Bolsheviks and Communism.
- The fuchsia is female and is associated with girls, while Belgium is associated with children.
- Another striking example is Orange, while in the West it relates to items or affordable low cost and with Halloween, the Netherlands is associated with the Dutch royal family and in Hinduism is considered a Scared color.
The Effects of Colors on your Blog:
Web colors in the online marketing do more than give a presentation; usually they speak for the product or service, not with words but with sensations and feelings. What color do you get more successful on the internet? If you answered blue you’re right, Instagram, Facebook, Tumblr, Twitter and LinkedIn are very popular social networks on the web, and all influence the growth of web traffic exponentially and if you observe all of them are blue why?
The color psychology on the web may have the following effects:
- Increases brand recognition up to 80%
- Increase reading up to 40%
- Accelerate learning between 55% and 78%
- Increase understanding by 73%
- Color ads are read up to 42% more ads in black white.
Eight colors, and its Color theory :
Color 1: Blue Color :
- It is the color of sky and sea, it is the natural choice when we want things about it, trees, mountains, and animals all out against a blue background are visible.
- Among the meanings associated with it are the depth, loyalty, wisdom, calmness, and sincerity.
- It is associated with stability and depth, it is a cool color emotionally linked to intelligence and consciousness.
Some Examples on Internet
- Technological Products: Samsung, Mr Clean
- Personal Care : Gillette, Philips, Nivea, Sensodyne
- Airlines KLMand Delta
- Water sports : Henley Royal Regatta
Color 2: Red :
- It is a color that represents Power, Attraction, Energy and Excitement.
- The color capturing user attention. Intensifies metabolism of the body being the color of passion, sensuality, and seduction.
- It is the strongest of all colors, the color of life, joy, strength, passion, value, and attractiveness.
- This color like men and women in the same proportion.
The color is mostly using Marketing employees
- Using in beverages Promotions : Coca-Cola, Estrella Damm
- Foods : KFC, Toki
- Ferrari dynamism : Ferrari
Color 3: Yellow :
- This is the color of the gods – Sun, Light – heat of summer, which is a positive color.
- They are associated meanings as fun, action, kindness, power, will, encouragement, strength, closeness, attraction and affinity;
- But beware; it is a color that can also transmit negative feelings like anger, jealousy, lies and envy.
- In Asia yellow is the color of culture, gods, and rulers, happiness, glory, wisdom, and harmony.
- In China, its meaning transcends the dispensing life force, the majesty. Symbolizes sexuality, sour and bitter tastes and refreshing.
The examples of sites on the web:
- Children’ market : Chupa Chups
- Advertising and Marketing : Ryan Keiser
Color 4: Violet :
- They are the most unique, extravagant and mysterious color of that exists.
- It provides the stability of blue and the energy of red. It symbolizes power, luxury, ambition, royalty, wealth, wisdom, creativity, independence, dignity, The violet would be the favorite color for Cleopatra’s Egypt; the mysterious purple is associated with nobility and spirituality.
- It has a special, almost sacred in nature: lavender, orchid, lilac, violet and other flowers are often considered delicate and precious.
- The color of sinful sexuality, the forbidden sex, uninhibited sex.
- A purple room boosts a child’s use of imagination and artistic creativity.
- Too purple could mean a bad mood. The bright purple is ideal for designs targeted at women color.
The examples to this color used sites on the Web:
- It produces feelings of nostalgia and romanticism : Strawberrynet
Color 5: Orange :
- Orange combines the energy of red with the happiness of yellow.
- Associated with joy, the sunshine and the tropics.
- It represents enthusiasm, happiness, attraction, creativity, determination, success, encouragement and stimulation.
- It is a very hot color, so it produces warm feeling.
- The orange color vision produces the sensation of more oxygen to the brain, producing an invigorating and stimulating mental activity effect.
- The Orange has very high visibility, so it is very useful to capture attention and highlight the most important aspects of a web page.
- It is a color that fits well with young people, so it is highly recommended to communicate with them.
- It is well suited to promote food and toys. The reddish orange evokes desire, sexual passion, pleasure, domination, aggression and desire for action.
Some of the examples on the web:
- It is widely used in web directories
- Citrus color is associated with healthy eating and stimulates appetite
- The orange color makes it an expensive product seem more accessible : Orange , IngDirect
Color 6: Green :
- It is the color of nature and conveys ecological values; it is an ideology and a way of life.
- Symbolizes youth, loyalty, hope, and promise, is the color of victory (crown of olive trees) and luck (clover), the color of the vegetarian world.
- Transmits tranquility (Calm and quiet) and security.
- Green is the favorite color of 16% of men and 15% of women.
- It is versatile, enjoyable.
- It is a color that usually always works without error.
Some of the example on the web:
- For Health care: Piensaenverde
- Used skillfully by Heineken to convey the meaning of his philosophy.
- Synonymous with travel : Tripadvisor
Color 7: White :
- The color purity, purer more perfectly transmitted.
- It is the color of birth, resurrection, peace.
- It has no negative connotations, being a positive, stimulating, bright and delicate color that transmits chastity, innocence, and truth.
- The white symbolizes the other hand clean
- The buildings of hospitals are also white.
Some of the example on the Web:
- The advertising world has associated with freshness giving it a meaning cleaning, used funds and negative spaces of the design, usually to introduce new products and minimalist campaigns : Apple
8. Color: Black :
- Color Black indicates the absence color,
- without color is regarded as such buying symbolism and depth of the universe,
- the end of things,
- the absence of light, and
- shadow and darkness.
- Next to violet are the colors of mystery and magic.
- It is a symbol of status, elegance, and sophistication.
- Young people are associating black in their cars as fashionable and expensive.
- Its elegance and simplicity make it ideal for fashion campaigns.
Some of the Examples on the web:
- It is very versatile and goes with everything.
- It is used by companies both traditional and modern : Nike
- The bright jewels and exclusivity : Cartier– Bvlgari
Tools to define a color palette :
There are many tools to choose your color palette, but do not want dizzy with these four tools can identify a color, find the colors that best combine with a photograph or start defining your own color palette.
I recommend these tools to know more details on Color Psychology, Color Theory, and Color Pallets :
- Find a color photograph you want. Shutterstock Spectrum
- Want to be inspired by ideas of spectacular color palettes? Design-Seeds
Want to find out which colors have a picture to make an excellent combination?
Upload your photo and presents the colors of your photo.
- IMGR Want to start defining your palette?
- Adobe Color is ideal for when you start, you can go on and on trying new combinations until you find yours. Adobe color
Play and learn to combine colors
As a bonus I recommend this application for your mobile or tablet, which is highly addictive, which is available for iOS and Android also. It is based on the Combinations of color palettes (if you ordering the colors properly). It’s a fun way to learn to feel the color and the different combinations you can make. This smart game helps to improve the color mixing and choosing correct combination codes by using the above color theory to capture visitors attention. It will open your mind and give you ideas. You’ll have fun. Enjoy it
Color Psychology is the important factor to attract and hold the users or visitors on the web 2.0 technology. The thousands of bloggers are using the Color theory to design attractive Themes or templates or web skins for their blogs / websites. Analyze the above given blog and choose one good combination colors for your blog and get huge success in the blogging field.
Do you have any experiences about the most effective colors to use in your web / blog? Share your experience with us below in comments.
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