WordPress is an open source solution with a complete CMS with which writing content is a breeze. Nevertheless, if it is properly indexed and interpreted by the indexing of Google and other Bing and Yahoo! robots, certain actions must be pre businesses. Actions related to its configuration that are accessible to all and that we will therefore present through this series of 10 tips for optimizing a WordPress website for SEO friendly .
1.Choose a Theme Natively Optimized as SEO Friendly:
If the back office of WordPress is common to all users, its theme, it can be forever changed, and for various reasons. Starting with a need for graphic customization. But these changes can also occur on a purely technical level, especially to optimize even more than it already is for SEO. However, if the CMS is now so popular is because it is easy to use. Difficult in this case to explain to most of its users that they will have to get their hands dirty if they want to make a difference at this level. Fortunately, some SEOs enthusiasts have developed themes SEO friendly which will greatly facilitate the work of all those who would not be comfortable with web development.
2) Install Limited Plugins:
There are many plugins for WordPress, including a few that have become essential in order to optimize as it owes its SEO. This is for example the case of WordPress SEO by Yoast you can install eyes closed as its features are powerful and intuitive. All in One SEO Pack is also part of the essential plugins to make SEO friendly. Although less complete than the previous, it is very interesting and easy to configure.
3] Determine your categories and sub-categories
We cannot stress enough the importance of a properly structured content, whether in the interest of the reader or search engine. Set in this context your hierarchy of categories and subcategories so that your future articles are published immediately or in the good sections of your site.
4] Although configure the syntax of the URLs
Whatever the Open Source solution used to develop a site, SEO fundamentals remain unchanged. Therefore, it is essential to ensure good information metadata pages, which can be done easily with plugins that we have presented. However, rewriting URLs, she will require some initial adjustments and adoption of best practices to be applied in the preparation of each item.
Go for it in the “Permalinks” section of the “Settings” category, select “Custom Structure” box and go to the following structure:
This structure is recommended because it will not overcharge your URLs unnecessary elements and add the extension . html to each of them to make them more “clean”. Once this step is carried out efficiently, you can customize them to your liking from the administration interface items. It will be recalled that Google usually take into account only the first 3 or 4 expressions of URLs. Now you know what you have to do.
5] Facilitate the Indexing of the site as SEO Friendly Blog:
We will not return to the role of the file sitemap.xml . Just know that it aims to improve the indexing of a site and its pages to the search engines, Google in mind. Again, it is through a plugin that we will proceed, at least if you chose All in One SEO Pack , WordPress SEO by Yoast offering natively can automatically update this file. Not very original, the one that we chose is called Google XML Sitemaps . You’ll find it on the official website of WordPress extensions.
Read More: How to Install and Setup Google XML sitemap
6] Add a breadcrumb:
A thread of what? No, we’re not talking about a fuse wire but a path composed of links that will allow visitors to better identify the site they are browsing. It is also not for nothing that the Anglo-Saxons used to them the term “breadcrumb”, literally translatable by crumb, referring to those sown by Tom Thumb not to lose. An even more prominent feature that also aim to help drivers understand the context and environment of an article. To take advantage, Yoast once again everything. For others, you need to use yet another plugin. But beware not to install too! Because a common thread can be implemented easily through the addition of a few lines of code
7] Show only ‘Excerpts’ from your articles on landing pages:
WordPress is naturally well conceived. As proof, he offers a significant opportunity to avoid Duplicate Content via the option of cutting items.When you write and publish an article on WordPress, you probably noticed that it was listed on your home page, in the categories to which you attached in the pages tag or in the archives. Many places where Google might go snooping and to collect the duplicate content if they are there in their entirety. So do not take unnecessary risks, cut them!
8] Enter more categories / tags without abusing:
Above all, note that the tags play major role in SEO. Google actually relies more on keywords to classify the results, except for the visible sites in Google News (and again, it uses a specific tag). In addition, each new tag created on WordPress automatically gives birth to one or more links, which ultimately could be frowned upon by robots. It is best therefore to get 3 or 4 per item for phrases that you will have to use it later.
Read More: How to Create ‘Robots.txt’ file in wordpress
9] Do not add Blogroll:
You have developed over time partnerships with other blogs? It is to your credit. However, they will be profitable, do not attach the links to their sites in traditional blogroll . Rather prefer to build a page that will be dedicated where you can insert the anchor of their choice in a short description. This practice will not only better value, but at the same time reduce your number of outgoing links in a blogroll are broken down by default on all pages.
10]Evaluate your Blog Results:
If you stick to these tips and you are trying to draw parallel to your readers AND the search engines, you should be eligible for a WordPress website SEO friendly . You will no longer be only increase its popularity, for example via a quality backlink. But that is another issue …